<?xml version="1.0" encoding="UTF-8"?>
<!DOCTYPE article PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Publishing DTD v1.3 20210610//EN" "JATS-journalpublishing1-3.dtd">
<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">ketendo</journal-id><journal-title-group><journal-title xml:lang="ru">Клиническая и экспериментальная тиреоидология</journal-title><trans-title-group xml:lang="en"><trans-title>Clinical and experimental thyroidology</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1995-5472</issn><issn pub-type="epub">2310-3787</issn><publisher><publisher-name>Endocrinology Research Centre</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.14341/ket201644-10</article-id><article-id custom-type="elpub" pub-id-type="custom">ketendo-8663</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>De Gustibus</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>De Gustibus</subject></subj-group></article-categories><title-group><article-title>Страшная сила</article-title><trans-title-group xml:lang="en"><trans-title>Terrible force</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Герасимов</surname><given-names>Григорий Анатольевич</given-names></name><name name-style="western" xml:lang="en"><surname>Gerasimov</surname><given-names>Gregory A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>доктор медицинских наук, профессор</p></bio><bio xml:lang="en"><p>MD, PhD, Professor</p></bio><email xlink:type="simple">gerasimovg@inbox.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>&lt;p&gt;Глобальная сеть по йоду (IGN), Нью-Йорк&lt;/p&gt;</institution><country>Соединённые Штаты Америки</country></aff><aff xml:lang="en"><institution>&lt;p&gt;Iodine&amp;nbsp;Global Network (IGN), New-York&lt;/p&gt;</institution><country>United States</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2016</year></pub-date><pub-date pub-type="epub"><day>07</day><month>06</month><year>2017</year></pub-date><volume>12</volume><issue>4</issue><fpage>4</fpage><lpage>10</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Герасимов Г.А., 2016</copyright-statement><copyright-year>2016</copyright-year><copyright-holder xml:lang="ru">Герасимов Г.А.</copyright-holder><copyright-holder xml:lang="en">Gerasimov G.A.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.cet-endojournals.ru/jour/article/view/8663">https://www.cet-endojournals.ru/jour/article/view/8663</self-uri><abstract><p>Позиции, которые ранее в общественной жизни занимала беспристрастная экспертиза, сегодня сильно пошатнулись. В эпоху интернета, Википедии и социальных сетей народные массы перешли грань от естественного скептицизма в отношении мнения экспертов к активному противопоставлению собственного невежества сумме накопленных наукой и практикой данных. Парадокс состоит в том, что кампании против научных знаний часто ведут не только невежды, но и люди, у которых есть все возможности для адекватного понимания вопроса.</p></abstract><trans-abstract xml:lang="en"><p>Positions that were previously held in public life by impartial expertise, are now heavily shaken. In the era of the Internet, Wikipedia and social networks, the masses moved from the natural skepticism to the opinion of experts to actively contradistinction their own ignorance with the amount of data accumulated by science and practice. The paradox is that campaigns against scientific knowledge are often led not only by ignoramuses, but by people who have all the possibilities for an adequate understanding of the issue.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>информация</kwd><kwd>экспертиза</kwd><kwd>йодированная соль</kwd></kwd-group><kwd-group xml:lang="en"><kwd>expertise</kwd><kwd>publications</kwd><kwd>iodized salt</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Nichols T. How America lost faith in expertise. Foreign Affairs. 2017 March/April:60-73.</mixed-citation><mixed-citation xml:lang="en">Nichols T. How America lost faith in expertise. Foreign Affairs. 2017 March/April:60-73.</mixed-citation></citation-alternatives></ref><ref id="cit2"><label>2</label><citation-alternatives><mixed-citation xml:lang="ru">Offit P. The Kennedy pushing his own fake news. Medscape. March 15, 2017. Available on URL: http://www.medscape.com/viewarticle/877207</mixed-citation><mixed-citation xml:lang="en">Offit P. The Kennedy pushing his own fake news. Medscape. March 15, 2017. Available on URL: http://www.medscape.com/viewarticle/877207</mixed-citation></citation-alternatives></ref><ref id="cit3"><label>3</label><citation-alternatives><mixed-citation xml:lang="ru">Quattrociocchi W. Inside the Echo Chamber. Sci Am. 2017;316(4):60-63. doi: 10.1038/scientificamerican0417-60.</mixed-citation><mixed-citation xml:lang="en">Quattrociocchi W. Inside the Echo Chamber. Sci Am. 2017;316(4):60-63. doi: 10.1038/scientificamerican0417-60.</mixed-citation></citation-alternatives></ref></ref-list><fn-group><fn fn-type="conflict"><p>The authors declare that there are no conflicts of interest present.</p></fn></fn-group></back></article>
